Testimonials

"The event was a big success and I really liked the spirit and the attendees. The mix of speakers and attendees was just perfect."

Daniel Delank, VP Global Director for ITD-4Growth, Deutsche Telekom

"I liked the spectrum of attendees and their diverse backgrounds, which were much wider than in other conferences with similar topics. This allowed for “fresh eyes” perspective during the discussion sessions which I very much appreciate."

Ralph Wessels, Computer Graphics Specialist, Ford

"I was very impressed by the program, presenters, organization and logistics on site! Great job!"

Robert Libbey, Head of Digital & Social Communications, Pfizer

How It Works

Through a mix of case-study presentations, interactive roundtable discussions, Q&A sessions and hands-on workshops you will gain a diverse and inspiring perspective. The multi stream format allows you to move freely between the conferences and choose the sessions of most interest and relevance. Create your program from the case studies and interactive round tables.

Move freely between the streams

Customize your program

Attend the sessions of most interest

How Brands Reach Customers Through Esports and Gaming

Best Practices for Esports Marketing, Advertisement and Engagement
Target Group

Decision Makers and Leaders in Brand & Corporate Marketing, Digital Communication, Customer Experience & Engagement, and Digital Strategy

Key Topics
  • Integrating esports in your marketing strategy
  • Endemic and Non-Endemic brand placement
  • Proof of performance and tracking ROI
  • Creative activations and tailored content creation
  • Target group profiling and engagement
  • Maintaining your brand identity
  • Successfully activating your esports sponsorship
  • Emerging and established markets, venues and communities
  • Esports as a recruitment tool

Agenda

Filter by Track:

THURSDAY, MAY 28TH

9:00

No Chairman Yet

If you'd like to be a chairman at this event, this slot is available.

No Chairman Yet

If you'd like to be a chairman at this event, this slot is available.

9:15

Opportunities in Emerging Markets, Venues and Communities

Mark Chang

Global Head of Gaming and Esports Marketing Strategy
Intel
USA

This session is in English

9:45

From Traditional Sport Sponsoring to Esports. Challenges and Similarities

Annika Bäcker

CMO
Zurich Insurance
Germany

This session is in English

10:15

Coffee Break with Networking

10:45

Building Community through Esports

Ben Armstrong

VP
Game.tv
USA

This session is in English

11:15

Reaching the Unreachable: Engage a New Audience through Local Grassroots Tournaments

Erica Eliasson

Nordic Marketing Manager OneBlade & Grooming
Philips
Sweden

This session is in English

11:45

Round-Table Discussions

Engage with the speakers in extended Q&A sessions to dive deeper into the topics

Opportunities in Emerging Markets, Venues and Communities - Mark Chang, Global Head of Gaming and Esports Marketing Strategy, Intel


From Traditional Sport Sponsoring to Esports. Challenges and Similarities - Annika Bäcker, CMO, Zurich Insurance


Reaching the Unreachable: Engage a New Audience through Local Grassroots Tournaments - Erica Eliasson, Nordic Marketing Manager OneBlade & Grooming, Philips


Building Community through Esports - Ben Armstrong, VP, Game.tv

Round-Table Discussions

Engage with the speakers in extended Q&A sessions to dive deeper into the topics

Opportunities in Emerging Markets, Venues and Communities - Mark Chang, Global Head of Gaming and Esports Marketing Strategy, Intel


From Traditional Sport Sponsoring to Esports. Challenges and Similarities - Annika Bäcker, CMO, Zurich Insurance


Reaching the Unreachable: Engage a New Audience through Local Grassroots Tournaments - Erica Eliasson, Nordic Marketing Manager OneBlade & Grooming, Philips


Building Community through Esports - Ben Armstrong, VP, Game.tv

12:30

Lunch with Networking

14:00

Expanding your Target Market: Gen Z Drinks Water, Too

Claudia Billstein

Head of Font Vella Brand
Danone Waters
Spain

This session is in English

14:30

From Dipping our Toes to Full-On Commitment: Evolution of the Esports Marketing Strategy

Miranda Prins-Visscher

Vice President Pringles Europe
Kellogg's
Switzerland

This session is in English

15:00

Digital activations and product rights

Sten Funder Lysdahl

Sr. Global Marketing Lead
The LEGO Group
Denmark

This session is in English

15:30

Round-Table Discussions

Engage with the speakers in extended Q&A sessions to dive deeper into the topics

Expanding your Target Market: Gen Z Drinks Water, Too - Claudia Billstein, Head of Font Vella Brand, Danone Waters


From Dipping our Toes to Full-On Commitment: Evolution of the Esports Marketing Strategy - Miranda Prins-Visscher, Vice President Pringles Europe, Kellogg's


Digital activations and product rights - Sten Funder Lysdahl, Sr. Global Marketing Lead, The LEGO Group

Round-Table Discussions

Engage with the speakers in extended Q&A sessions to dive deeper into the topics

Expanding your Target Market: Gen Z Drinks Water, Too - Claudia Billstein, Head of Font Vella Brand, Danone Waters


From Dipping our Toes to Full-On Commitment: Evolution of the Esports Marketing Strategy - Miranda Prins-Visscher, Vice President Pringles Europe, Kellogg's


Digital activations and product rights - Sten Funder Lysdahl, Sr. Global Marketing Lead, The LEGO Group

16:15

Coffee Break with Networking

16:45

Adam Harris

Director of Custom Solutions (Europe)
Twitch
UK

Presentation topic will be confirmed soon

This session is in English
Pontus Eskilsson

Director of Partnerships, EMEA
Twitch
UK

17:15

How to Drive Authentic Story Telling in Esports

Guillaume Vergnas

Partnerships Development & Esports Manager
Renault Sport Racing
UK

This session is in English

17:45

Round-Table Discussions

Engage with the speakers in extended Q&A sessions to dive deeper into the topics

How to Drive Authentic Story Telling in Esports - Guillaume Vergnas, Partnerships Development & Esports Manager, Renault Sport Racing

Round-Table Discussions

Engage with the speakers in extended Q&A sessions to dive deeper into the topics

How to Drive Authentic Story Telling in Esports - Guillaume Vergnas, Partnerships Development & Esports Manager, Renault Sport Racing

18:30

Esports Startups Marketing Innovation Challenge 2020 - Presented by The Moon Esports

18:45

Summary of the First Day of the Conference

19:00

Evening Reception with Sparkling Wine, Snacks and Networking

Engage in exciting conversations. Strengthen your network after a day full of knowledge sharing, groundbreaking presentations, and interesting conversations. Join delegates and speakers in the relaxed atmosphere of the event venue.

This session is in English

FRIDAY, MAY 29TH

9:00

Conference Opening

This session is in English

9:15

Go Big or Go Home! Pushing a Global Brand into the Esports Universe

Benjamin Papmeyer

Brand Management Rockstar Energy
PepsiCo
Germany

This session is in English

9:45

Building a Professional Esports Brand from the Ground up

Alexandre Blumenthal

Marketing Director EMEA Consumer and Brand
Lenovo
Germany

This session is in English

10:15

Coffee Break with Networking

10:45

Spreading our Brand's Story and Values through Esports

Anthony Afflelou

Marketing Director
Alain Afflelou Group
France

This session is in English

11:15

Leading a Company in the Gaming Space: Learnings and Success Stories

William Kolasa

Senior Director, Integrated Marketing Communications and Gaming Strategy
Zippo
USA

This session is in English

11:45

Round-Table Discussions

Engage with the speakers in extended Q&A sessions to dive deeper into the topics

Go Big or Go Home! Pushing a Global Brand into the Esports Universe - Benjamin Papmeyer, Brand Management Rockstar Energy, PepsiCo


Building a Professional Esports Brand from the Ground up - Alexandre Blumenthal, Marketing Director EMEA Consumer and Brand, Lenovo


Spreading our Brand's Story and Values through Esports - Anthony Afflelou, Marketing Director, Alain Afflelou Group


Leading a Company in the Gaming Space: Learnings and Success Stories - William Kolasa, Senior Director, Integrated Marketing Communications and Gaming Strategy, Zippo

Round-Table Discussions

Engage with the speakers in extended Q&A sessions to dive deeper into the topics

Go Big or Go Home! Pushing a Global Brand into the Esports Universe - Benjamin Papmeyer, Brand Management Rockstar Energy, PepsiCo


Building a Professional Esports Brand from the Ground up - Alexandre Blumenthal, Marketing Director EMEA Consumer and Brand, Lenovo


Spreading our Brand's Story and Values through Esports - Anthony Afflelou, Marketing Director, Alain Afflelou Group


Leading a Company in the Gaming Space: Learnings and Success Stories - William Kolasa, Senior Director, Integrated Marketing Communications and Gaming Strategy, Zippo

12:30

Lunch with Networking

14:00

Partnerships through Smart Integration and Content Creation

Nicolas Jacquet

Marketing Director
HDAC Technology
Switzerland

This session is in English

14:30

Managing an Esports Team 101

Leeston Bryant

Senior Manager, esports
McLaren Racing
UK

This session is in English

15:00

No Speaker Yet

If you'd like to be a speaker at this event, this slot is available.

No Speaker Yet

If you'd like to be a speaker at this event, this slot is available.

15:30

The Biggest Challenge in Esports: Monetization

Ruud Adriaans

Esports Business Development
AFC Ajax
The Netherlands

This session is in English

16:00

Round-Table Discussions

Engage with the speakers in extended Q&A sessions to dive deeper into the topics

Partnerships through Smart Integration and Content Creation - Nicolas Jacquet, Marketing Director, HDAC Technology


Managing an Esports Team 101 - Leeston Bryant, Senior Manager, esports, McLaren Racing


The Biggest Challenge in Esports: Monetization - Ruud Adriaans, Esports Business Development, AFC Ajax

Round-Table Discussions

Engage with the speakers in extended Q&A sessions to dive deeper into the topics

Partnerships through Smart Integration and Content Creation - Nicolas Jacquet, Marketing Director, HDAC Technology


Managing an Esports Team 101 - Leeston Bryant, Senior Manager, esports, McLaren Racing


The Biggest Challenge in Esports: Monetization - Ruud Adriaans, Esports Business Development, AFC Ajax

16:45

End of the Conference

Book Your Tickets

Conference Pass

The ticket includes full access to the Expo and all sessions in all streams, including the evening reception on the first day. This also includes 12 months of full access to all the online features (matched networking and collaboration in the event online think tank, presentations, and the video archive of all manetch conferences). Catering at the event is included. Choose your pass and click on “Book Conference Pass” to access the registration form.

Vendors and consultants must book the Vendor Conference Pass to attend the conference.

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Access the presentations from this conference online as well as hundreds of other case study videos from global business leaders. The videos are full-length and include the PDFs of the presentation. More videos are added each month with new manetch business transformation conferences bringing best practices to you from around the world. Don't lose this opportunity to stay on top of what business leaders currently do and plan for the future to gain a competitive edge. 12 months of manetch Unlimited are included in any of the Conference Passes.

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Travel & Accommodation

Hotel NH Frankfurt Airport West
Kelsterbacher Straße 19
65479 Raunheim
Frankfurt am Main
Germany

The NH Frankfurt Airport West hotel, formerly known as NH Frankfurt Rhein Main, is in the city’s Raunheim area. It’s just a short drive from Frankfurt International Airport, and well placed for exploring Frankfurt itself, as well as the popular cities of Wiesbaden and Mainz.

For directions to the hotel, please click here.

Book your accommodation at the venue with the special event rate for a single room of €85,00 per room/night (breakfast not included) available with the code ESPO20 until the 13/05.

Reservations: +1 212 219 7607, events@nh-hotels.com
Information: +49 61 429900, nhfrankfurtairportwest@nh-hotels.com

Supported by Partners such as

Think Tank

As a registered attendee, visit the event’s online think tank where you can see your fellow attendees’ profiles and priorities to get in touch, arrange meetings and collaborate with your best networking opportunities. Also, your conference documentation awaits you in this manetch think tank.

Visit the Think Tank

Contributors

Become a Speaker or Sponsor

We are looking for the best practices that shape tomorrow's world. If you would like to contribute to this event as speaker, please fill out the speaker application form here.

Speaker Application

If you have already been in contact with the event organization team and are confirming the details of your presentation, please access the speaker questionnaire here.

Register as a Speaker

Get in front of top decision makers of your field! In total, we expect more than € 100M in budgets attending. To get more information and make your business grow, inquire here.

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Downloads

Download additional materials about the conference. You will find flyers, logos, banners, signature templates as well as press releases.

Download Conference Materials

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