Testimonials

"I was very impressed by the program, presenters, organization and logistics on site! Great job!"

Robert Libbey, Head of Digital & Social Communications, Pfizer

"The event was a big success and I really liked the spirit and the attendees. The mix of speakers and attendees was just perfect."

Daniel Delank, VP Global Director for ITD-4Growth, Deutsche Telekom

"Thanks for putting on a great conference. The program was great and the crowd was excellent. I learned a lot and hopefully, others could learn from my experience as well."

Peter Ferm, IT Business Analyst, Electrolux IT

How It Works

Through a mix of case-study presentations, interactive roundtable discussions, Q&A sessions and hands-on workshops you will gain a diverse and inspiring perspective. The multi stream format allows you to move freely between the conferences and choose the sessions of most interest and relevance. Create your program from the case studies and interactive round tables.

Move freely between the streams

Customize your program

Attend the sessions of most interest

Get Inspired by the Sessions You Choose from All Streams

Customer Experience
Target Group

Decision Makers and Leaders for Customer Experience, Customer Relations, Digital Content, CRM, Marketing & Digital Strategy, Customer Loyalty and Business Intelligence

Key Topics
  • Digital Customer Journey
  • Digital Design Thinking
  • Chatbots and Artificial Intelligence
Change & Engage
Target Group

Decision Makers and Leaders for Change Management, Digital Communications, Customer Engagement, Customer Management and Corporate Culture

Key Topics
  • Managing Cultural Change
  • Internal Communications
  • Monitoring

Agenda

Filter by Track:

TUESDAY, NOVEMBER 5TH

9:00

Introduction by manetch

9:15

Enabling Growth and Customer Satisfaction with VR

Daniel Delank

COO Business Unit SAP & Chief of Staff BU SAP
T-SYSTEMS INTERNATIONAL GMBH
Germany

This session is in English

9:45

Changing Employee Experience Through the Use of Social Media

Sandra David - Detener

Director of Internal Communications
Philips
The Netherlands

This session is in English

10:15

No Speaker Yet

If you'd like to be a speaker at this event, this slot is available.

No Speaker Yet

If you'd like to be a speaker at this event, this slot is available.

10:45

Coffee Break with Networking

11:15

How to Create Your Customer Journey

Liliana Caimacan

Head of Global Innovation
Tata Global Beverages
UK

This session is in English

How to Create Your Customer Journey

Liliana Caimacan

Head of Global Innovation
Tata Global Beverages
UK

This session is in English

Disruption as an Opportunity for Change

Johanna Gebert

Strategic Communication Manager
OSRAM Licht AG
Germany

Martin Bachler

Head of Projects and Strategic Communication Planning
OSRAM Licht AG

This session is in English

Johanna Gebert

Strategic Communication Manager
OSRAM Licht AG
Germany

Disruption as an Opportunity for Change

This session is in English

Martin Bachler

Head of Projects and Strategic Communication Planning
OSRAM Licht AG

12:00

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

"How to increase customer satisfaction?", led by Daniel Delank, T-Systems
----
"How to create a customer journey successfully?", led by Liliana Caimacan, Tata Global Beverages

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

"How to increase customer satisfaction?", led by Daniel Delank, T-Systems
----
"How to create a customer journey successfully?", led by Liliana Caimacan, Tata Global Beverages

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

"How to change employee experience through social media?", led by Sandra David - Detener, Philips
----
"How to use disruption as an opportunity?", led by Johanna Gebert and Martin Bachler, Osram

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

"How to change employee experience through social media?", led by Sandra David - Detener, Philips
----
"How to use disruption as an opportunity?", led by Johanna Gebert and Martin Bachler, Osram

12:45

Lunch with Networking

14:15

Managing an International Business from Anywhere in the World

Dr. Georg Bouché

International Sales Director
Proline Systems
Germany

This session is in English

Managing an International Business from Anywhere in the World

Dr. Georg Bouché

International Sales Director
Proline Systems
Germany

This session is in English

No Speaker Yet

If you'd like to be a speaker at this event, this slot is available.

No Speaker Yet

If you'd like to be a speaker at this event, this slot is available.

15:00

No Speaker Yet

If you'd like to be a speaker at this event, this slot is available.

No Speaker Yet

If you'd like to be a speaker at this event, this slot is available.

Transforming a 40-Year-Old Company into an Online Brand

Nicola Schwarzmaier

Head of Digital Transformation
TAZ
Germany

This session is in English

Transforming a 40-Year-Old Company into an Online Brand

Nicola Schwarzmaier

Head of Digital Transformation
TAZ
Germany

This session is in English

15:30

Coffee Break with Networking

16:00

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

"How to increase customer engagement?", led by Georg Bouché, Proline Systems

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

"How to increase customer engagement?", led by Georg Bouché, Proline Systems

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

"How to transform a company into an online brand?", led by Nicola Schwarzmaier, TAZ

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

"How to transform a company into an online brand?", led by Nicola Schwarzmaier, TAZ

16:45

Increasing Social Engagement Through Change Management

Laith Wallace

Lead Product Designer
Discovery Inc
UK

This session is in English

17:15

Summary of the First Day of the Conference

This session is in English

17:30

Evening Reception with Sparkling Wine, Snacks and Networking

Engage in Exciting Conversations. Strengthen your network after a day full of knowledge sharing, groundbreaking presentations, and interesting conversations. Join delegates and speakers in the relaxed atmosphere of the event venue.

This session is in English

WEDNESDAY, NOVEMBER 6TH

9:00

Introduction by manetch

9:15

Digital Communications: Enhance Engagement

Dana Manescu

Head of Social Media & Visual Communications Unit
European Commission
Belgium

This session is in English

10:00

Leverage Digital Transformation and Become a Customer Centricity Leader

Peter Bruhn

Vice President Group Digital Transformation
TAKKT
Germany

This session is in English

10:45

Coffee Break with Networking

11:15

Reshaping Customer Experience Through AI

Nicolas Maltry

AI Service Experience Project Manager
Mercedes-Benz
Germany

This session is in English

12:00

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

"How to use digital communication to increase engagement?", led by Dana Manescu, European Parlament
----
"How can you become a customer-centricity leader?", led by Peter Bruhn, TAKKT
----
"How can AI help to reshape customer experience?", led by Nicolas Maltry, Mercedes

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

"How to use digital communication to increase engagement?", led by Dana Manescu, European Parlament
----
"How can you become a customer-centricity leader?", led by Peter Bruhn, TAKKT
----
"How can AI help to reshape customer experience?", led by Nicolas Maltry, Mercedes

12:45

The Transition to a Customer-Direct Business

Mads Laccopian

Head of Consumer Division
ALK
Denmark

This session is in English

13:30

Lunch with Networking

14:00

No Speaker Yet

If you'd like to be a speaker at this event, this slot is available.

No Speaker Yet

If you'd like to be a speaker at this event, this slot is available.

14:45

Adapting Your Company to the Future Market

Edgard Rodriguez

Head of Customer Experience
FCA Fiat Chrysler Automobiles
Switzerland

This session is in English

15:30

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

"How to establish a customer direct business?", led by Mads Laccopian, ALK
----
"How to switch from analog to digital sales?", led by Edgard Rodriguez, Fiat Chrysler Automobiles

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

"How to establish a customer direct business?", led by Mads Laccopian, ALK
----
"How to switch from analog to digital sales?", led by Edgard Rodriguez, Fiat Chrysler Automobiles

16:15

End of the Conference with Summary of all Streams and Networking

Book Your Tickets

Conference Pass

The ticket includes full access to the Expo and all sessions in all streams, including the evening reception on the first day. This also includes 12 months of full access to all the online features (matched networking and collaboration in the event online think tank, presentations, and the video archive of all manetch conferences). Catering at the event is included. Choose your pass and click on “Book Conference Pass” to access the registration form

Vendors and Consultants must book the Vendor Conference Pass to attend the conference.

View pass description

Vendors and consultants must book this pass to attend the conference.

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Employees of public institutions such as government, military and universities can take advantage of this special price.

View pass description

1 Start-Up Pitch Conference Pass: 5-minute start-up pitch.

Book Conference Pass

manetch Unlimited Online Pass

Access the presentations from this conference online as well as hundreds of other case study videos from global business leaders. The videos are full-length and include the PDFs of the presentation. More videos are added each month with new manetch business transformation conferences bringing best practices to you from around the world. Don't lose this opportunity to stay on top of what business leaders currently do and plan for the future to gain a competitive edge. 12 months of manetch Unlimited are included in any of the Conference Passes.

Book manetch Unlimited Online Pass

Location

Radisson Blu Hotel Cologne
Messe Kreisel 3
DE-50679, Cologne

How to get there:

Tram: At just a 10-minute walk away, the nearest tram station to the hotel is Koelnmesse, Lines 3 and 4 will drop you here.

Train: The Intercity-Express (ICE) is a high-speed train known throughout Germany. You can catch it at the S-Bahn train Köln-Messe/Deutz station, which is just 800 m from the hotel.
Köln Hauptbahnhof (Cologne Central Station) is Cologne’s main train station and just 3 km from the hotel.

Plane: Cologne-Bonn Airport (CGN) is only 15 km away. You can take the ICE directly to the airport’s own railway station. Düsseldorf Airport is only 45 km away, and Frankfurt Airport is just an hour away on the ICE.

By car: Cologne is located on the main motorway routes, which makes it very accessible by car. If you have a navigation system, simply enter Brügelmannstraße to reach the hotel.

Book your accommodation at the venue with the code "WCDC&CE19" with the special event rate of €230/night incl. breakfast, fitness, and internet. Available until October 3rd. More information: +49 221 277203500 or https://www.radissonblu.com/en/hotel-cologne

Supported by Partners such as

Think Tank

As a registered attendee, visit the event’s online think tank where you can see your fellow attendees’ profiles and priorities to get in touch, arrange meetings and collaborate with your best networking opportunities. Also, your conference documentation awaits you in this manetch think tank.

Visit the Think Tank

Contributors

Become a Speaker or Sponsor

We are looking for the best practices that shape tomorrow's world. If you would like to contribute to this event as speaker, please fill out the speaker application form here.

Speaker Application

If you have already been in contact with the event organization team and are confirming the details of your presentation, please access the speaker questionnaire here.

Register as a Speaker

Get in front of top decision makers of your field! In total, we expect more than € 100M in budgets attending. To get more information and make your business grow, inquire here.

Become a Sponsor

Downloads

Download additional materials about the conference. You will find agendas, logos, banners, signature templates as well as press releases.

Download Conference Materials

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