Testimonials

"I was very impressed by the program, presenters, organization and logistics on site! Great job!"

Robert Libbey, Head of Digital & Social Communications, Pfizer

"The event was a big success and I really liked the spirit and the attendees. The mix of speakers and attendees was just perfect."

Daniel Delank, VP Global Director for ITD-4Growth, Deutsche Telekom

"Thanks for putting on a great conference. The program was great and the crowd was excellent. I learned a lot and hopefully, others could learn from my experience as well."

Peter Ferm, IT Business Analyst, Electrolux IT

How It Works

Through a mix of case-study presentations, interactive roundtable discussions, Q&A sessions and hands-on workshops you will gain a diverse and inspiring perspective. The multi stream format allows you to move freely between the conferences and choose the sessions of most interest and relevance. Create your program from the case studies and interactive round tables.

Move freely between the streams

Customize your program

Attend the sessions of most interest

Get Inspired by the Sessions You Choose from All Streams

Customer Experience
Target Group

Decision Makers and Leaders for Customer Experience, Customer Relations, Digital Transformation, CRM, Marketing & Digital Strategy and Business Intelligence

Key Topics
  • Digital Customer Journey
  • Digital Design Innovation
  • Chatbots and Artificial Intelligence
Change & Engage
Target Group

Decision Makers and Leaders for Change Management, Innovation, Digital Communications, Customer Engagement and Corporate Culture

Key Topics
  • Managing Cultural Change
  • Internal Communications
  • Monitoring

Agenda

Filter by Track:

WEDNESDAY, MARCH 25TH

9:00

Introduction of the Chairmen by manetch

Edgard Rodriguez

Head of Customer Experience
Fiat Chrysler Automobiles
Switzerland

This session is in English

Introduction of the Chairmen by manetch

Edgard Rodriguez

Head of Customer Experience
Fiat Chrysler Automobiles
Switzerland

This session is in English

No Chairman Yet

If you'd like to be a chairman at this event, this slot is available.

No Chairman Yet

If you'd like to be a chairman at this event, this slot is available.

9:15

Improving the Internal Knowledge Network to Impact Customers

Bent Böer

Lead Digital Marketing Manager DACH
Pepsico
Germany

This session is in English

9:45

No Speaker Yet

If you'd like to be a speaker at this event, this slot is available.

No Speaker Yet

If you'd like to be a speaker at this event, this slot is available.

10:15

Coffee Break with Networking

10:45

Making Design Customer-Inclusive

Amr Eldeeb

Senior UX Consultant
LEGO
Denmark

This session is in English

Making Design Customer-Inclusive

Amr Eldeeb

Senior UX Consultant
LEGO
Denmark

This session is in English

Integrate an Offline Brand into the Online Market

Cosima Churchill

Global CRM Manager
Volvo
Sweden

This session is in English

Integrate an Offline Brand into the Online Market

Cosima Churchill

Global CRM Manager
Volvo
Sweden

This session is in English

11:15

Digital Voice Assistants for Reshaping Customer Experience

Nicolas Maltry

Artificial Intelligence Service Experience Project Manager
Mercedes-Benz
Germany

This session is in English

Digital Voice Assistants for Reshaping Customer Experience

Nicolas Maltry

Artificial Intelligence Service Experience Project Manager
Mercedes-Benz
Germany

This session is in English

No Speaker Yet

If you'd like to be a speaker at this event, this slot is available.

No Speaker Yet

If you'd like to be a speaker at this event, this slot is available.

11:45

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

"How do you create a system all about the customer?", led by Amr Eldeeb, LEGO
----
"What can you do to leverage voice assistants?", led my Nicolas Maltry, Mercedes Benz

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

"How do you create a system all about the customer?", led by Amr Eldeeb, LEGO
----
"What can you do to leverage voice assistants?", led my Nicolas Maltry, Mercedes Benz

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

"How do you create a shared internal knowledge network?", led by Bent Böer, PepsiCo
--
"What are the challenges of introducing a brand online for the first time?", led by Cosima Churchill, Volvo

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

"How do you create a shared internal knowledge network?", led by Bent Böer, PepsiCo
--
"What are the challenges of introducing a brand online for the first time?", led by Cosima Churchill, Volvo

12:30

Lunch with Networking

14:00

Build New Audiences Through Graphic Storytelling on Instagram

Jonas Schlatterbeck

Head of Social & Distributed Media
ZDF Digital Media Production
Germany

This session is in English

Build New Audiences Through Graphic Storytelling on Instagram

Jonas Schlatterbeck

Head of Social & Distributed Media
ZDF Digital Media Production
Germany

This session is in English

Does Change Shape Culture or does Culture Shape Change?

Bianca Bauer

Internal Communications Lead
Microsoft
Germany

This session is in English

Does Change Shape Culture or does Culture Shape Change?

Bianca Bauer

Internal Communications Lead
Microsoft
Germany

This session is in English

14:30

The Power of Virtual Reality for Optimal Growth and Satisfaction

Daniel Delank

COO Business Unit SAP & Chief of Staff BU SAP
Deutsche Telekom
Germany

This session is in English

The Power of Virtual Reality for Optimal Growth and Satisfaction

Daniel Delank

COO Business Unit SAP & Chief of Staff BU SAP
Deutsche Telekom
Germany

This session is in English

Disruption as an Opportunity for Change

Martin Bachler

Head of Projects and Strategic Communication
OSRAM
Germany

Johanna Gebert

Strategic Communication Manager
OSRAM
Germany

This session is in English

Martin Bachler

Head of Projects and Strategic Communication
OSRAM
Germany

Disruption as an Opportunity for Change

This session is in English

Johanna Gebert

Strategic Communication Manager
OSRAM
Germany

15:00

Harness Digital Platforms to Control Your Customer Journey

Liliana Caimacan

Head of Global Innovation
Tata Global Beverages
UK

This session is in English

Harness Digital Platforms to Control Your Customer Journey

Liliana Caimacan

Head of Global Innovation
Tata Global Beverages
UK

This session is in English

Profitable, Electric, and Global: The Communication of a Comeback

Michael Göntgens

Director Internal & Corporate Communications
Opel Automobile
Germany

This session is in English

Profitable, Electric, and Global: The Communication of a Comeback

Michael Göntgens

Director Internal & Corporate Communications
Opel Automobile
Germany

This session is in English

15:30

Coffee Break with Networking

16:00

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

"How do you tell a story through pictures?", led by Jonas Schlatterbeck, ZDF
---
"What new levels of customer engagement can virtual reality help you reach?", led by Daniel Delank, Deutsche Telekom
---
"How do you control the customer journey through digital platforms?", led by Liliana Caimacan, Tata Global Beverages

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

"How do you tell a story through pictures?", led by Jonas Schlatterbeck, ZDF
---
"What new levels of customer engagement can virtual reality help you reach?", led by Daniel Delank, Deutsche Telekom
---
"How do you control the customer journey through digital platforms?", led by Liliana Caimacan, Tata Global Beverages

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

"What is the best way to navigate cultural transition?", led by Bianca Bauer, Microsoft
---
"How can your company support change with an integrated communication approach?", led by Johanna Gebert and Martin Bachler, OSRAM
---
"What are the best practices for turning around a company through a new communications approach?", led by Michael Göntgens, Opel

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

"What is the best way to navigate cultural transition?", led by Bianca Bauer, Microsoft
---
"How can your company support change with an integrated communication approach?", led by Johanna Gebert and Martin Bachler, OSRAM
---
"What are the best practices for turning around a company through a new communications approach?", led by Michael Göntgens, Opel

16:45

From Prospect to Customer - Customer Journey Digitalization

Edgard Rodriguez

Head of Customer Experience
Fiat Chrysler Automobiles
Switzerland

This session is in English

17:15

Leverage Local Culture to Increase Social Media Engagement

Laith Wallace

Lead Product Designer
Discovery
UK

This session is in English

17:45

Summary of the First Day of the Conference

This session is in English

18:00

Evening Reception with Sparkling Wine, Snacks and Networking

Engage in Exciting Conversations. Strengthen your network after a day full of knowledge sharing, groundbreaking presentations, and interesting conversations. Join delegates and speakers in the relaxed atmosphere of the event venue.

This session is in English

THURSDAY, MARCH 26TH

9:00

Introduction of the Chairmen by manetch

Edgard Rodriguez

Head of Customer Experience
Fiat Chrysler Automobiles
Switzerland

This session is in English

Introduction of the Chairmen by manetch

Edgard Rodriguez

Head of Customer Experience
Fiat Chrysler Automobiles
Switzerland

This session is in English

No Speaker Yet

If you'd like to be a speaker at this event, this slot is available.

No Speaker Yet

If you'd like to be a speaker at this event, this slot is available.

9:15

Digital Communications: Fuel Customer Engagement Through Corporate Culture

Dana Manescu

Head of Social Media & Visual Communications Unit
European Commission
Belgium

This session is in English

9:45

No Speaker Yet

If you'd like to be a speaker at this event, this slot is available.

No Speaker Yet

If you'd like to be a speaker at this event, this slot is available.

10:15

Coffee Break with Networking

10:45

Is the Digital Business Model Increasing Simplicity or Complexity? Looking Deeper than User-Centricity

Christof Rink

Head of Product Management
IONIQ Skincare
Germany

This session is in English

Is the Digital Business Model Increasing Simplicity or Complexity? Looking Deeper than User-Centricity

Christof Rink

Head of Product Management
IONIQ Skincare
Germany

This session is in English

Designing a Digital Experience to Empower Employee Engagement

Ewa Hołowczak

Global Talent & Organization Director
AmRest
Poland

Nina Sztajdel

Global HR Innovations Lead
AmRest
Poland

This session is in English

Ewa Hołowczak

Global Talent & Organization Director
AmRest
Poland

Designing a Digital Experience to Empower Employee Engagement

This session is in English

Nina Sztajdel

Global HR Innovations Lead
AmRest
Poland

11:15

No Speaker Yet

If you'd like to be a speaker at this event, this slot is available.

No Speaker Yet

If you'd like to be a speaker at this event, this slot is available.

Transforming a 40-Year-Old Company into an Online Brand

Nicola Schwarzmaier

Head of Digital Transformation
TAZ
Germany

This session is in English

Transforming a 40-Year-Old Company into an Online Brand

Nicola Schwarzmaier

Head of Digital Transformation
TAZ
Germany

This session is in English

11:45

Keeping Your Customer at the Heart of Transformation

Ayse Davidsen

Head of Customer Relations
postnord
Norway

This session is in English

Keeping Your Customer at the Heart of Transformation

Ayse Davidsen

Head of Customer Relations
postnord
Norway

This session is in English

Supercharge Your Company Rebranding Through Internal Changes

Mads Laccopian

Head of Consumer Division
ALK
Denmark

This session is in English

Supercharge Your Company Rebranding Through Internal Changes

Mads Laccopian

Head of Consumer Division
ALK
Denmark

This session is in English

12:15

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

"How do you make the public want to know more about an anonymous brand?", led by Dana Manescu, European Union
---
"What makes a product so user-centric people want to buy it?", led by Christof Rink, IONIQ
---
"How do you know exactly what your customer wants?", led by Ayse Davidsen, postnord

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

"How do you make the public want to know more about an anonymous brand?", led by Dana Manescu, European Union
---
"What makes a product so user-centric people want to buy it?", led by Christof Rink, IONIQ
---
"How do you know exactly what your customer wants?", led by Ayse Davidsen, postnord

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

"How do you engage your employees digitally?", led by Nina Sztajdel, AmRest
---
"How do you engage customers in a new and exciting way?", led by Nicola Schwarzmaier, taz
---
"What are the best ways to rebrand your company?", led by Mads Laccopian, ALK

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

"How do you engage your employees digitally?", led by Nina Sztajdel, AmRest
---
"How do you engage customers in a new and exciting way?", led by Nicola Schwarzmaier, taz
---
"What are the best ways to rebrand your company?", led by Mads Laccopian, ALK

13:00

Lunch with Networking

14:30

No Speaker Yet

If you'd like to be a speaker at this event, this slot is available.

No Speaker Yet

If you'd like to be a speaker at this event, this slot is available.

15:00

Design for Customer Care: Tailoring the Experience to the Individual Customer

Alessandro Bracco

Director Group Marketing & Branding
ROCKWOOL Group
Denmark

This session is in English

15:30

Individualized User Experience: The Journey

Stefania D'Andrea

Director of Marketing & Sales EMEA
Intercos
Italy

This session is in English

16:00

Leverage Digital Transformation and Become a Customer Centricity Leader

Peter Bruhn

Vice President Group Digital Transformation
TAKKT
Germany

This session is in English

17:00

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

"Is it possible to have a unique digital experience for every customer?", led by Alessandro Bracco, ROCKWOOL Group
---
"What do you need to keep in mind to stay focused on the customer?, led by Stefania D'Andrea
---
"In what ways do your customer's demographics matter for customer-centricity?", led by Peter Bruhn, TAKKT

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

"Is it possible to have a unique digital experience for every customer?", led by Alessandro Bracco, ROCKWOOL Group
---
"What do you need to keep in mind to stay focused on the customer?, led by Stefania D'Andrea
---
"In what ways do your customer's demographics matter for customer-centricity?", led by Peter Bruhn, TAKKT

17:45

End of the Conference with Summary of all Streams and Networking

Book Your Tickets

Conference Pass

The ticket includes full access to the Expo and all sessions in all streams, including the evening reception on the first day. This also includes 12 months of full access to all the online features (matched networking and collaboration in the event online think tank, presentations, and the video archive of all manetch conferences). Catering at the event is included. Choose your pass and click on “Book Conference Pass” to access the registration form

Vendors and Consultants must book the Vendor Conference Pass to attend the conference.

View pass description

Vendors and consultants must book this pass to attend the conference.

View pass description

Employees of public institutions such as government, military and universities can take advantage of this special price.

Book Conference Pass

manetch Unlimited Online Pass

Access the presentations from this conference online as well as hundreds of other case study videos from global business leaders. The videos are full-length and include the PDFs of the presentation. More videos are added each month with new manetch business transformation conferences bringing best practices to you from around the world. Don't lose this opportunity to stay on top of what business leaders currently do and plan for the future to gain a competitive edge. 12 months of manetch Unlimited are included in any of the Conference Passes.

Book manetch Unlimited Online Pass

Travel & Accommodation

Leonardo Hotel Frankfurt City South
Isenburger Schneise 40, 60528 Frankfurt

Metro station "Frankfurt-Louisa" (S3)

From Central Station:
At the main station, choose the train (S-Bahn) line S3 (Direction of travel to Darmstadt Hbf) until the station"Frankfurt-Louisa" and walk approximately 20 minutes. From the train station head southwest toward Schwarzsteinkautweg, turn left onto Welscher Weg, then turn left onto Isenburger Schneise and continue straight, the hotel will be located on the left-hand side.

From the airport:
There is a free transfer to and from the International Airport Frankfurt am Main.

Parking:
You can park your car in the hotel's car park for free if you have booked a room at the Hotel.

Please book your accommodation right on the webpage (https://www.leonardo-hotels.com/leonardo-hotel-frankfurt-city-south) or contact
the Hotel: +49 (0)69 - 680 266 7.

Supported by Partners such as

Think Tank

As a registered attendee, visit the event’s online think tank where you can see your fellow attendees’ profiles and priorities to get in touch, arrange meetings and collaborate with your best networking opportunities. Also, your conference documentation awaits you in this manetch think tank.

Visit the Think Tank

Contributors

Become a Speaker or Sponsor

We are looking for the best practices that shape tomorrow's world. If you would like to contribute to this event as speaker, please fill out the speaker application form here.

Speaker Application

If you have already been in contact with the event organization team and are confirming the details of your presentation, please access the speaker questionnaire here.

Register as a Speaker

Get in front of top decision makers of your field! In total, we expect more than € 100M in budgets attending. To get more information and make your business grow, inquire here.

Become a Sponsor

Downloads

Download additional materials about the conference. You will find agendas, logos, banners, signature templates as well as press releases.

Download Conference Materials

Matchmaking-powered Event Experience and Unique Networking Service

100% embedded into the manetch platform.

See who you definitely need to network with.

Manage your networking meetings.

Best practices and experts remain only a click away after the event.

...