Testimonials

"The event was a big success and I really liked the spirit and the attendees. The mix of speakers and attendees was just perfect."

Daniel Delank, VP Global Director for ITD-4Growth, Deutsche Telekom

"Thanks for putting on a great conference. The program was great and the crowd was excellent. I learned a lot and hopefully, others could learn from my experience as well."

Peter Ferm, IT Business Analyst, Electrolux IT

"I was very impressed by the program, presenters, organization and logistics on site! Great job!"

Robert Libbey, Head of Digital & Social Communications, Pfizer

How It Works

Through a mix of case-study presentations, interactive roundtable discussions, Q&A sessions and hands-on workshops you will gain a diverse and inspiring perspective on the digital future. The multi stream format allows you to move freely between the conferences and choose the sessions of most interest and relevance. Create your program from the case studies and interactive round tables.

Move freely between the streams

Customize your program

Attend the sessions of most interest

Get Inspired by the Sessions You Choose from All Streams

Customer Experience
Target Group

Decision Makers and Leaders for Customer Experience, Customer Relations, Digital Content, CRM, Marketing & Digital Strategy, Customer Loyalty and Business Intelligence

Key Topics
  • Digital Customer Journey
  • Digital Design Thinking
  • Chatbots and Artificial Intelligence
Change & Engage
Target Group

Decision Makers and Leaders for Change Management, Digital Communications, Customer Engagement, Customer Management and Corporate Culture

Key Topics
  • Managing Cultural Change
  • Internal Communications
  • Monitoring
Digital Transformation
Target Group

Decision Makers and Leaders in IT, Digital Transformation, Digital Strategy, Engineering, Business Transformation, Process Management and Organizational Development

Key Topics
  • Customer-Focused Digital Transformation
  • Digital Collaboration Experience
  • Organizational and Process Change

Agenda

Filter by conference:

TUESDAY, NOVEMBER 20TH

9:00

Introduction of the Chairmen by manetch

Thomas Gruhle

Founder & CEO
LEAP Digital Marketing GmbH
Germany

This session is in English

Introduction of the Chairmen by manetch

Thomas Gruhle

Founder & CEO
LEAP Digital Marketing GmbH
Germany

This session is in English

Introduction of the Chairmen by manetch

Berk Mumyakmaz

Leader Digital/Blockchain - Senior Manager in IT
FrieslandCampina
Netherlands

This session is in English

Introduction of the Chairmen by manetch

Berk Mumyakmaz

Leader Digital/Blockchain - Senior Manager in IT
FrieslandCampina
Netherlands

This session is in English

Introduction of the Chairmen by manetch

Dr. Valentin Langen

Vice President Personal Care, Founder & Head Wagner Freiraum
Wagner Group
Germany

This session is in English

Introduction of the Chairmen by manetch

Dr. Valentin Langen

Vice President Personal Care, Founder & Head Wagner Freiraum
Wagner Group
Germany

This session is in English

9:15

Global Implementation of App Services for a Better Customer Network

Berk Mumyakmaz

Leader Digital/Blockchain - Senior Manager in IT
FrieslandCampina
Netherlands

This session is in English

9:45

Conversational User Interfaces are Coming: Digital or Human Customer Interaction?

Teodora Vasileva

International Business Development Manager
Dimelo
France

This session is in English

10:15

Improve your Customer Experience with Electronic Signature

Michael Psomas

Enterprise Account Executive EMEA
DocuSign
Germany

This session is in English

10:45

Coffee Break with Networking

11:15

From Touchpoints to Journeys: Skills, Tools and the Right Mindset for a Distinctive Customer Experience

Jens Thuesen

Business Delevopment Manager
BSI Business Systems Integration
Switzerland

This session is in English

From Touchpoints to Journeys: Skills, Tools and the Right Mindset for a Distinctive Customer Experience

Jens Thuesen

Business Delevopment Manager
BSI Business Systems Integration
Switzerland

This session is in English

Progressive Revenue Stream for Publishers: Monetization through Whitepaper and Retargeting Networks

Hans Diegruber

CEO
B2B Insider
Austria

This session is in English

Progressive Revenue Stream for Publishers: Monetization through Whitepaper and Retargeting Networks

Hans Diegruber

CEO
B2B Insider
Austria

This session is in English

Scale Marketing – Master Content and Budget

Mirko Holzer

CEO
BrandMaker
Germany

This session is in English

Scale Marketing – Master Content and Budget

Mirko Holzer

CEO
BrandMaker
Germany

This session is in English

12:00

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics

"How to handle best on conversational user interfaces?", led by Teodora Vasileva, Dimelo
---------
"How to improve customer experience with an electronic signature?", led by Michael Psomas, DocuSign
---------
"How customer loyalty can be gained thanks to real-time interaction, relevance, convenience & personalization!", led by Jens Thuesen, BSI

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics

"How to handle best on conversational user interfaces?", led by Teodora Vasileva, Dimelo
---------
"How to improve customer experience with an electronic signature?", led by Michael Psomas, DocuSign
---------
"How customer loyalty can be gained thanks to real-time interaction, relevance, convenience & personalization!", led by Jens Thuesen, BSI

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics

"How do you globally implement a blockchain app?", led by Berk Mumyakmaz, FrieslandCampina
---------
"How to create a progressive revenue for publishers?", led by Hans Diegruber, B2B Insider

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics

"How do you globally implement a blockchain app?", led by Berk Mumyakmaz, FrieslandCampina
---------
"How to create a progressive revenue for publishers?", led by Hans Diegruber, B2B Insider

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics

"How to show where marketing drives value to justify investments?", led by Mirko Holzer, BrandMaker

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics

"How to show where marketing drives value to justify investments?", led by Mirko Holzer, BrandMaker

12:45

Lunch with Networking

14:15

Onboarding Customers to the Connected Car

Dr. David Voss

Manager Product Experience
Opel Automobile
Germany

This session is in English

Onboarding Customers to the Connected Car

Dr. David Voss

Manager Product Experience
Opel Automobile
Germany

This session is in English

With the Magic of Micro Conversion from 900 CXs to 1 Product

Michal Szaniecki

Director Marketing
Volkswagen
Poland

This session is in English

With the Magic of Micro Conversion from 900 CXs to 1 Product

Michal Szaniecki

Director Marketing
Volkswagen
Poland

This session is in English

The Transition to a Data-Driven Enterprise and User-Centered Design

Pascal Damm

COO Digital
Sport1
Germany

This session is in English

The Transition to a Data-Driven Enterprise and User-Centered Design

Pascal Damm

COO Digital
Sport1
Germany

This session is in English

15:00

It all Starts With the Customer Needs – Digital Transformation in B2B

Sebastian Hoff

Head of Customer Experience
Heraeus
Germany

This session is in English

It all Starts With the Customer Needs – Digital Transformation in B2B

Sebastian Hoff

Head of Customer Experience
Heraeus
Germany

This session is in English

Boosting Customer Experience – A Real World Example

Matthias Lippert

VP Customer Services / Head of Support
Basware
Germany

This session is in English

Boosting Customer Experience – A Real World Example

Matthias Lippert

VP Customer Services / Head of Support
Basware
Germany

This session is in English

Big Data Analytics for Market Research and Product Development – Insights from a leading Chemical Company

Markus Czanta

Director Digital Transformation & Digitalization
Merck
Germany

This session is in English

Big Data Analytics for Market Research and Product Development – Insights from a leading Chemical Company

Markus Czanta

Director Digital Transformation & Digitalization
Merck
Germany

This session is in English

15:45

Coffee Break with Networking

16:15

From "Grey Suits" to "Sneakers" – How Customers Change Incumbent Insurance Companies

Patrizia Braun

Head of Innovation Lab for Small & Medium Enterprises
Zurich Group
Germany

This session is in English

From "Grey Suits" to "Sneakers" – How Customers Change Incumbent Insurance Companies

Patrizia Braun

Head of Innovation Lab for Small & Medium Enterprises
Zurich Group
Germany

This session is in English

Building a Best-in-Class B2B Platform for More Than Just Doing Business

Christian Filipcic

Director of Global Equipment Customer Service Center & eCommerce
Dentsply Sirona
Germany

This session is in English

Building a Best-in-Class B2B Platform for More Than Just Doing Business

Christian Filipcic

Director of Global Equipment Customer Service Center & eCommerce
Dentsply Sirona
Germany

This session is in English

Transforming a World Leading Industrial Equipment Company Into a Digital Cosmetics Company

Dr. Valentin Langen

Vice President Personal Care, Founder & Head Wagner Freiraum
Wagner Group
Germany

This session is in English

Transforming a World Leading Industrial Equipment Company Into a Digital Cosmetics Company

Dr. Valentin Langen

Vice President Personal Care, Founder & Head Wagner Freiraum
Wagner Group
Germany

This session is in English

17:00

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics

“How do you guide and onboard customers?”, led by David Voss, Opel
---------
"How do you create a roadmap to customer-centric growth & product and service innovation?", led by Sebastian Hoff, Heraeus
---------
"How does the customer create the need to change the insurance industry?", led Patrizia Braun, Zurich

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics

“How do you guide and onboard customers?”, led by David Voss, Opel
---------
"How do you create a roadmap to customer-centric growth & product and service innovation?", led by Sebastian Hoff, Heraeus
---------
"How does the customer create the need to change the insurance industry?", led Patrizia Braun, Zurich

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics

"How do you materialize a systemic mindset change?”, led by Michal Szaniecki, Volkswagen
---------
"How to boost your customer experience?", led by Matthias Lippert, Basware
---------
"How can you build a central platform to improve customer service?", led Christian Filipcic, Dentsply Sirona

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics

"How do you materialize a systemic mindset change?”, led by Michal Szaniecki, Volkswagen
---------
"How to boost your customer experience?", led by Matthias Lippert, Basware
---------
"How can you build a central platform to improve customer service?", led Christian Filipcic, Dentsply Sirona

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics

“How do you become agile?”, led by Pascal Damm, Sport1
---------
"How do you implement big data analytics?", led by Dr. Markus Czanta, Merck
---------
"How do you achieve success with vision, commitment, alignment, and storytelling?", led by Dr. Valentin Langen, Wagner Group

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics

“How do you become agile?”, led by Pascal Damm, Sport1
---------
"How do you implement big data analytics?", led by Dr. Markus Czanta, Merck
---------
"How do you achieve success with vision, commitment, alignment, and storytelling?", led by Dr. Valentin Langen, Wagner Group

17:45

Content Creates Trust – How to Increase Customer Engagement

Sade Laja

Content Strategist
Booking.com
Netherlands

This session is in English

18:30

Summary of the First Day by the Chairmen of all Streams

18:45

Evening Reception with Sparkling Wine, Snacks and Networking

Engage in Exciting Conversations. Strengthen your network after a day full of knowledge sharing, groundbreaking presentations, and interesting conversations. Join delegates and speakers in the relaxed atmosphere of the event venue.

This session is in English

19:15

How to Manage an International Business from Anywhere in the World and Increase Customer Engagement (one-hour workshop bookable as an optional add-on)

Dr. Georg Bouché

International Sales Director
Proline Systems
Germany

This session is in English

20:15

End of the Workshop & End of the First Day

WEDNESDAY, NOVEMBER 21ST

9:00

Introduction by manetch

9:15

How Digital Transformation and Customer Experience have to go Hand in Hand

This session is in English

10:00

How to Transform a Conservative Company into a Digital Powerhouse

Markus Almer

Former Head of Digital Marketing & Customer Experience
AEVIS Victoria
Switzerland

This session is in English

How to Transform a Conservative Company into a Digital Powerhouse

Markus Almer

Former Head of Digital Marketing & Customer Experience
AEVIS Victoria
Switzerland

This session is in English

Digital Infrastructure Change and New Market Positioning

Joachim See

Director Marketing - Corporate Communication
MENNEKES
Germany

This session is in English

Digital Infrastructure Change and New Market Positioning

Joachim See

Director Marketing - Corporate Communication
MENNEKES
Germany

This session is in English

Traveling the Value Journey: Agile Development for High-Tech B2B Co-Innovation

Monika Maria Möhring

Expert Business Strategy & Innovation Management - Professor
Technische Hochschule Mittelhessen
Germany

This session is in English

Traveling the Value Journey: Agile Development for High-Tech B2B Co-Innovation

Monika Maria Möhring

Expert Business Strategy & Innovation Management - Professor
Technische Hochschule Mittelhessen
Germany

This session is in English

10:45

Coffee Break with Networking

11:15

Please Visit one of the Parallel Sessions

How to win at Employee Engagement: Inside Stories From Industry Leaders

Nigel Williams

Head of Customer Insight
Interact
UK

This session is in English

How to win at Employee Engagement: Inside Stories From Industry Leaders

Nigel Williams

Head of Customer Insight
Interact
UK

This session is in English

How Connectivity is Revolutionizing Business

Arti Buxi

Global Commercial Implementation Leader - Connected Solutions
Nestlé
Switzerland

This session is in English

How Connectivity is Revolutionizing Business

Arti Buxi

Global Commercial Implementation Leader - Connected Solutions
Nestlé
Switzerland

This session is in English

12:00

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics

"How do you organize agile change with the entire workforce?", led by Markus Almer, former AEVIS Victoria

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics

"How do you organize agile change with the entire workforce?", led by Markus Almer, former AEVIS Victoria

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics

"How do you radically transform without cutting the industry roots?", Joachim See, MENNEKES
---------
"How to increase employee engagement?", led by Nigel Williams, Interact

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics

"How do you radically transform without cutting the industry roots?", Joachim See, MENNEKES
---------
"How to increase employee engagement?", led by Nigel Williams, Interact

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics

"How do you manage the digital customer transformation in the financial sector?", led by Karin Van Hoecke and Youri Segers, KBC Bank
---------
"How do you co-innovate with agile development?", led by Monika Maria Möhring, THM
---------
"How do you revolutionize business?", led by Arti Buxi, Nestlé

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics

"How do you manage the digital customer transformation in the financial sector?", led by Karin Van Hoecke and Youri Segers, KBC Bank
---------
"How do you co-innovate with agile development?", led by Monika Maria Möhring, THM
---------
"How do you revolutionize business?", led by Arti Buxi, Nestlé

12:45

Lunch with Networking

14:15

How Innovation at Amazon Works

Rolf Kersten

Head of EMEA Platform Business Development
Amazon Web Services
Germany

This session is in English

15:00

The New Digital Age – A Shift in Communication

Peter Diekmann

Manager Digital Communications
Bertelsmann Foundation
Germany

This session is in English

15:45

Summary of the Conference by the Chairmen of all Streams

This session is in English

16:00

Please Visit the Parallel Discussion Rounds or Give us Your Feedback in the Testimonial Pavilion

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics

"How do you manage cultural innovation change?", led by Rolf Kersten, Amazon
---------
“How do you implement a new organizational structure and creative work processes?”, led by Peter Diekmann, Bertelsmann Stiftung

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics

"How do you manage cultural innovation change?", led by Rolf Kersten, Amazon
---------
“How do you implement a new organizational structure and creative work processes?”, led by Peter Diekmann, Bertelsmann Stiftung

Please Visit the Parallel Discussion Rounds or Give us Your Feedback in the Testimonial Pavilion

16:45

End of the Conference with Coffee and Networking

Book Your Tickets

Conference Pass

The ticket includes full access to the Expo and all sessions in all streams, including the evening reception on the first day. This also includes 12 months of full access to all the online features (matched networking and collaboration in the event online think tank, presentations, and the video archive of all manetch conferences). Catering at the event is included. Choose your pass and click on “Book Conference Pass” to access the registration form.

Consultants and vendors from companies with 10+ employees have to book the Vendor Conference Pass to participate in the conferences.

View pass description

Vendors and consultants from companies with 10+ employees have to book this pass to attend the conference.

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Employees of public institutions such as government, military and universities can take advantage of this special price.

Book Conference Pass

manetch Unlimited Online Pass

Access the presentations from this conference online as well as hundreds of other case study videos from global business leaders. The videos are full-length and include the PDFs of the presentation. More videos are added each month with new manetch business transformation conferences bringing best practices to you from around the world. Don't lose this opportunity to stay on top of what business leaders currently do and plan for the future to gain a competitive edge. 12 months of manetch Unlimited are included in any of the Conference Passes.

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Location

Metro station "Industriehof" (U6 and U7)
From Central Station:
At the main station, choose the underground line U4 to "Bockenheimer Warte" and change at the last stop "Bockenheimer Warte" into the U6 to Heerstraße or into the U7 to Hausen. The third station is "Industriehof". From there, cross the street and subway tracks to follow the Königsberger Straße until the second road where you take a left. The hotel is located on the left side.

From the airport:
The lines S8 and S9 run from the airport to the main train station. At the main station, choose the underground line U4 to "Bockenheimer Warte" and change at the last stop "Bockenheimer Warte" into the U6 to Heerstraße or into the U7 to Hausen. The third station is "Industriehof". From there, cross the street and subway tracks to follow the Königsberger Straße until the second road where you take a left. The hotel is located on the left side.

Parking: You can park your car in the hotel's own underground car parking or right in the hotel courtyard for a daily charge of €15,00. If the parking area from the Flemings Conference Hotel is full, we recommend as an alternative the parking area „Brentanobad“, Rödelheimer Parkweg, 60489 Frankfurt am Main, Germany.

For your accommodation, we recommend the Fleming's Conference Hotel (+49 69 5060400, frankfurt.conference@flemings-hotels.com) or the Ibis Hotel Frankfurt Messe West (+4969 247070).

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Think Tank

As a registered attendee, visit the event’s online think tank where you can see your fellow attendees’ profiles and priorities to get in touch, arrange meetings and collaborate with your best networking opportunities. Also, your conference documentation awaits you in this manetch think tank.

Visit the Think Tank

Contributors

Become a Speaker or Sponsor

We are looking for the best practices that shape tomorrow's world. If you would like to contribute to this event as speaker, please fill out the speaker application form here.

Speaker Application

If you have already been in contact with the event organization team and are confirming the details of your presentation, please access the speaker questionnaire here.

Register as a Speaker

Get in front of top decision makers of your field! In total, we expect more than € 100M in budgets attending. To get more information and make your business grow, inquire here.

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Downloads

Download additional materials about the conference. You will find agendas, logos, banners, signature templates as well as press releases.

Download Conference Materials

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