Photo
Anders Lange

About

Head of EMEA Marketing at Gucci

Accounting

Østbirk, MIddle region, Denmark

Interests
  • Common
  • Vendor

My Knowledge Level
Trade Marketing Senior Marketing Neuromarketing Kid Marketing Guerilla Marketing
My Personal Interests
Trade Marketing Senior Marketing Neuromarketing Kid Marketing Guerilla Marketing
My Job Priorities
R&D Contracts R&D Capacity Management Project Appraisal and Prioritization Customer Surveys Design Thinking

Target Groups and Marketing Fields

Trade Marketing

My Knowledge Level
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Senior Marketing

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Neuromarketing

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Kid Marketing

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Guerilla Marketing

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Social Recruiting & Talent Relationships

Talent Communities

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Social Recruiting Tools

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Social Recruiting

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Mobile-enabled Recruiting

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Legal Frameworks for Social Recruiting

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Social Collaboration

User Experience and Engagement

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Surveys, Big Data and Social Analytics

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Social and Collaborative Content Management

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Social Governance, Risk and Compliance

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Social Collaboration and Productivity

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R&D Strategy

R&D Strategy Setting

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R&D Portfolio Management

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R&D Planning

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R&D Outsourcing

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R&D Ethics

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Product Management

Time-To-Market Optimization

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Sustainable / Green Products

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Scenario Management

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Product Positioning

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Product Portfolio Management

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Market Strategy

Market-Driving Strategies

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Market-Driven Strategies

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Market Segmentation and Differentiation

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Market Analysis and Strategy Setting

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Maintaining and Strengthening the Market Position

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Market Research

Trend Research

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Test Market Simulations

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Identification of New and Emerging Markets

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Customer Surveys

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Consumption and Purchase Behavior

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Inventory Management

Vendor Management Inventory

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Multi-Location Management

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Material Requirement Planning

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Material Movement

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Lead-time Reduction

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Innovation Management

Time-to-Market and Fast Innovation

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Technology Roadmaps

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Sustainable Innovations

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Scenario Planning and Simulation

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R&D Networks and Alliances

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Digital Transformation

Social Media Analytics

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Social Listening

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Gamification

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Digital Strategy

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Digital Innovation

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Customer Relationship Management

Social and Online CRM

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Social Scores

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Social Complaint Management

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Partner Management

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Net Promoter Score

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Brand Management

Rebranding

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Digital Branding

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Co-Branding / Brand Partnerships

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Brand Strategy

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Brand Implementation

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Contact Information

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Elevator Pitch

I am the world front runner on integrating E-Commerce and Social media into the retail stores. I build strategies and innovations that will engage the consumer about your products and stores.

Positions

Pandora

May 2003 - August 2006

Strategy marketing Planner

Buffalo Boots

August 2006 - June 2010

Senior Digital Sales and Marketing Manager

Gucci

June 2010 - August 2015

Senior Omnichannel manager

BTX Group A/S

March 2016 - March 2017

Head of Omnchannel

Nordic game Supply A/S

June 2017 - November 2017

Director of Marketing

Gucci

November 2017 - Present

Head of EMEA Marketing

Education

The Manchester Metropolitan University

August 2010 - September 2011

Marketing and Management - MBA

Aarhus University

August 2008 - June 2010

Marketing & Business innovation - Cand Merc

SDU

August 2006 - June 2008

Strategic Communication - Bachelor

SDU

August 2003 - June 2006

Innovation and Entrepreneurship - Bachelor