Photo
Harald Eichsteller

About

Professor at Hochschule der Medien

Education Management

, , Germany

Interests
  • Common
  • Vendor

My Knowledge Level
Digital Media Strategy User Experience and Engagement Social Media Analytics Strategy Formulation and Planning Strategic Marketing Planning
My Personal Interests
Digital Media Strategy User Experience and Engagement Social Media Analytics Strategy Formulation and Planning Strategic Marketing Planning
My Job Priorities
Digital Media Strategy User Experience and Engagement Social Media Analytics Strategy Formulation and Planning Strategic Marketing Planning
 

Contact Information

There is no public contact information for this user.

Elevator Pitch

As a Chief Digital Officer from 2000 - 2003 I managed the first digitization wave of a well known retail brand, after coming back at university I started teaching Strategy and Marketing, with emphasis on Customer Experience and Engagement, Social Media Analytics, Digital Media Strategy, published in studies at www.digitaldialoginsights.de

Positions

Hochschule der Medien

Professor

Education

WHU

October 1985 - October 1989

Business Administartion - MBA